- August 26, 2015
Carl Richards is a certified financial Planner, the director of investor education for the BAM Alliance, and the author of several financial planning books.
Challenges
Carl wanted several landing pages created to help push book sales and other promotions, and he wanted to integrate analytics with his email provider (Klaviyo) so that he could get the best use out of both the site and his email campaigns. He provided his own PSD mockups.
How We Helped
Using Unbounce, we recreated Carl’s mockups and added the scripts and functionality necessary to gather email addresses of his visitors and track conversions using an integration with Klaviyo. We also created a ppc ad campaign to help drive targeted traffic to his landing pages to drive sales of his books and financial seminars.